Creating A New Business Model
How have our newspaper clients adapted to the rapidly changing media environment and the resulting downward pressure on their ad revenues from competing media ?
There are several inter-related elements of course. Adopting Soho's sports content management system enables these papers to shift and diversify revenues by creating real-time, valuable, "sports" content that appeals to their readers who in turn are an attractive audience for adverstisers both local and national.
Ask yourself what do the readers of your Sports pages value most ?
Creating, exceptional, professional, local, relevant and unduplicated sports content that makes a difference in their communities. This in turn creates a new portfolio of products for the web, mobile and print that provide your advertisers with an audience that is educated, angaged, loyal and now can be specifically targeted!